Product · Grow & Convert
Continuous experimentation for every market
AI agents generate, run and evaluate localized experiments within your approved guardrails. Agentic experimentation for conversion — coming soon, not in the live product today.
This capability is in development. It is not available in the live product yet. Talk to us if you want early access or to shape the roadmap.
What autonomous experimentation covers
Conversion
Improve sign-ups, purchases, and leads — not just traffic to the page.
Localized tests
Generate variants of headlines, CTAs, offers, and layouts per market.
Automatic allocation
Stop losing experiments and send more traffic to winning variants.
Guardrails
Preserve brand, compliance, and an audit trail of what ran and why.
Continuous experimentation for every market
AI agents generate, run, and evaluate localized experiments within your approved guardrails. That is agentic experimentation in practice: an autonomous system that continuously tests website experiences and improves conversion rates.
This feature owns the experimentation and conversion layer. The working question is: which experience makes this visitor convert? It measures sign-ups, purchases, leads, and conversion rate — by market, language, and device.
How it differs from Self-Optimizing Content
Self-Optimizing Content improves what your content says and how easily it is discovered. It changes page copy, metadata, topics, and translations to grow rankings, impressions, traffic, and engagement.
Autonomous Experimentation may also test copy variants. The distinction is purpose: discovery versus conversion. Overlap is expected; the systems should stay separate so a ranking rewrite is not confused with a conversion test.
Planned capabilities
- Generate and run A/B or multivariate experiments
- Test localized headlines, calls to action, and offers
- Test page layouts and component variants
- Allocate traffic between variants
- Measure conversions by market, language, and device
- Stop losing experiments automatically
- Increase traffic to winning variants
- Detect results that are statistically unreliable
- Preserve approved brand and compliance constraints
- Maintain an experiment history and audit trail
Not available in the live product yet
You can translate, localize, and make pages discoverable today. Continuous testing with automatic conversion-rate optimization is on the roadmap. If you run experiments manually today, keep using your existing testing stack until this ships.
Related capabilities
Autonomous Experimentation FAQ
Is Autonomous Experimentation available today?
No. Continuous testing and automatic conversion-rate optimization are on the roadmap. Keep using your current experimentation stack until this ships.
Why call it autonomous instead of agentic?
The system is agentic experimentation: AI agents generate, run, and evaluate tests. Autonomous Experimentation is the clearer commercial name for that capability.
How is this different from Self-Optimizing Content?
Self-Optimizing Content asks what a market should discover. Autonomous Experimentation asks which experience makes a visitor convert. They stay separate features.
Want this on your roadmap conversation?Translation and localization are live today. Continuous conversion testing is coming soon.
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