Discoverability
URL Translation
Automatically translate page URLs and paths for each language — SEO-friendly, localized URLs that help users and search engines find the right content.
URLs that work for people and search
Local-language paths
Clean slugs like /es/productos signal relevance in SERPs and reduce bounce from mismatched expectations.
Technical SEO fit
Works with subfolders, subdomains, or ccTLDs so hreflang and sitemaps stay coherent.
Clearer analytics
Locale-readable paths make market reporting and shareable links easier to interpret.
Selective control
Preserve paths that must stay unchanged while localizing the rest.
Why URLs matter internationally
Clean, language-specific paths (for example /es/productos) signal relevance to users and search engines. They improve click-through from SERPs and reduce bounce when expectations match the page language.
English-only slugs on otherwise translated pages are a common weak signal — visitors notice, and local search often rewards clearer relevance.
Technical fit with your routing strategy
Works with your routing strategy — subfolders, subdomains, or dedicated ccTLDs where supported — so hreflang and sitemaps stay coherent. URL translation is most powerful when paired with localized metadata and proper alternate annotations.
Shareable, readable links
Marketers and customers can share URLs that look native in each market instead of opaque English paths.
Analytics by locale
Path structures that reflect language make it easier to segment performance without guessing.
Outcomes
- Better discoverability in local search
- Clearer analytics per locale
- Shareable links that read naturally in each market
- Aligns with SEO best practices for multilingual sites
- Optional preservation of paths that must stay unchanged
Rolling out localized URLs
- Choose a URL strategyConfirm subfolders vs subdomains (or ccTLDs) and how they map to hreflang clusters.
- Enable path translationLocalize slugs for priority templates — products, categories, and key marketing pages.
- Keep critical paths stablePreserve selected URLs where branding, integrations, or legal requirements demand it.
- Validate SEO signalsCheck hreflang, sitemaps, and metadata so each localized URL is crawlable and correctly alternated.
URL Translation FAQ
SEO impact, exceptions, and rollout control.
Do translated URLs help SEO?
Yes. Localized slugs improve query relevance and user trust in local markets, especially when paired with proper hreflang and metadata.
Can I keep some paths unchanged?
Yes. URL strategies can preserve selected paths while localizing others — useful for branded or integration-critical routes.
Do I still need hreflang?
Yes. Translated URLs and hreflang work together: paths help humans and relevance; hreflang tells search engines which alternate belongs to which locale.
Will changing URLs break links?
Plan redirects and alternate mappings carefully when introducing localized paths so existing inbound links and bookmarks continue to resolve.
Can I exclude content from translation?
Yes. Exclude pages or patterns that should not be localized — including their URLs when appropriate.
Give every locale a URL that reads nativeLocalized paths help search engines and visitors find the right version.
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